Empowering Your Media Strategy for Maximum Impact
Strategic Media Consulting for Today’s Broadcast Landscape
With over 15 years of experience, I provide tailored media solutions that drive success for television networks and broadcasters. My expertise spans the Middle East, bringing cross-cultural understanding and a deep awareness of regional dynamics. I focus on getting points of view closer and creating impactful content strategies with local insights to drive results.
About Me
Hello! I’m Ali Husseini, a media consultant with over 15 years of experience working across television and digital media. I specialize in content development, media planning, and audience engagement. My role is to help television networks and media organizations craft strategies that resonate with their audiences and maximize their potential.
Currently, I provide consultancy for AFAQ TV, SUPERSPORT TV and QOMTV, advising on everything from program development to strategic growth. My expertise has also helped shape the media landscape for several leading networks in the Middle East, as well as international media giants.
My Experience
Transforming Media Strategies Across the Globe
With over 15 years of experience, I’ve worked with some of the most influential television networks and media organizations in the Middle East and beyond. My role has been to help these organizations optimize content, reach broader audiences, and build stronger media strategies. Each partnership has allowed me to implement innovative solutions across regions and cultures, always focusing on driving success through targeted media strategies and broadcast management.
2022-Now
SUPERSPORT TV (Africa) – Independent Media Consultant
I advise SuperSport on content strategy, helping develop localized programming and improve viewer experience for events like the African Cup of Nations. I also guide their digital media efforts to engage fans across Africa.
2018-Now
AFAQ TV (Middle East) – Independent Media Consultant
I work closely with AFAQ TV, a leading news and entertainment network, to refine their channel strategy, optimize program content, and increase audience engagement. My efforts helped the channel grow its viewership by 20% within the first year.
2017-Now
QOMTV (Iran) – Independent Media Consultant
At QOMTV, I focus on enhancing their programming to reach a broader audience while strengthening their digital presence. This led to a 30% increase in online viewership and significant brand growth in Iran’s competitive media market.
2012-2017
MBC Group (UAE) – Senior Media Consultant
I assisted MBC Group, one of the largest broadcasters in the Middle East, in refining content strategies for channels like MBC1 and MBC Drama. My work centered around audience targeting and improving cross-channel engagement, contributing to stronger viewer loyalty.
2007-2012
Phoenix Satellite Television (China) – Independent Consultant
I helped Phoenix TV, a major Chinese media group, expand its reach into the Middle East and North Africa. My guidance focused on creating region-specific content and forming strategic partnerships to strengthen the network’s presence in these markets.
My Services
Television Consulting
I offer expert guidance to television networks, helping them improve content, audience engagement, and overall broadcast strategy.
Program Development
Create and develop high-impact TV programs that resonate with target audiences and enhance viewership.
Broadcast Strategy
Provide strategic guidance to TV networks for programming, scheduling, and maximizing ratings.
Market Research
Conduct thorough research to identify trends, audience preferences, and competitive strategies in the television industry.
Corporate Media Solutions
I provide tailored media consulting for businesses looking to strengthen internal communications, brand building, and media relations.
Corporate Broadcasts
Develop corporate television content and channels that communicate your brand’s message effectively to your audience.
Video Production
Handle end-to-end video production, from concept to execution, to deliver professional broadcast-quality content.
Broadcast Consulting
Offer guidance on equipment, studio setup, and technology to improve corporate media performance and output.
Digital Media Strategy
I develop digital strategies to enhance online presence, integrate with social media, and drive engagement across multiple platforms.
OTT Platform Strategy
Advise on creating and managing OTT (over-the-top) platforms to reach wider audiences beyond traditional TV.
Social Media Integration
Leverage social media platforms to enhance TV show promotions and engage viewers before, during, and after broadcasts.
Digital Content Strategy
Create tailored digital content strategies for TV shows, series, and networks to increase online engagement and visibility.
My Journey
From Passion to Profession: My Path in Media
My journey in the media industry began over 23 years ago, driven by a deep passion for storytelling and communication. After completing my studies at Damascus University and Cairo University, I dove into the world of television production and media consulting. Over the years, I’ve had the opportunity to work with some of the most influential networks in the Middle East and beyond, helping them shape their content and strategies. Each experience has been a stepping stone, teaching me valuable lessons and allowing me to continuously evolve in this ever-changing field.
2006
Cairo University, Egypt
I earned my Master’s in Media Studies from Cairo University, one of the leading institutions in the region. During my studies, I specialized in television production, digital media, and broadcasting strategies, which laid the foundation for my career in media consulting.
2002
Damascus University, Syria
I completed my Bachelor’s degree in Media Studies at Damascus University, where I gained a comprehensive understanding of journalism, communications, and television production. This program sparked my passion for media and set the stage for my future endeavors in the industry.
What others say...
Let’s Connect
I would love to hear from you! If you’re interested in collaborating or discussing how my consulting services can help you achieve your media goals, don’t hesitate to reach out.
The Latest from The Blog
Stay updated with the latest insights, tips, and trends from the world of media and television. In this section, I share valuable articles on media strategies, industry news, and best practices to help you stay ahead in a constantly evolving field.
The Future of Television: How Streaming Services Are Changing the Game
The rise of streaming platforms is reshaping how audiences consume content. In this blog post, we explore the shift from traditional TV to streaming services and what that means for broadcasters and producers moving forward.
5 Key Strategies for Effective Media Branding
Branding is crucial in today’s competitive media landscape. Here, we break down five essential strategies to enhance your media brand and ensure long-term success in the industry.
Maximizing Audience Engagement: Tips for TV Networks
Audience engagement is more important than ever. This article offers practical advice for TV networks on how to captivate and retain audiences with smart content strategies and interactive experiences.
